Marketing

10/04/2023

Marketing Optimization with Media Mix Modeling: Strong's Approach

By: Michael Clark

Strategy, Technical, Statistics, Marketing, Marketing Mix Modeling

06/06/2023

Case Study: Using MTA to Improve Marketing Effectiveness

By: Grant Vermillion

Case Study, Pharmaceuticals, Marketing

05/31/2023

Case Study: Optimizing Personalized Marketing Campaigns at Scale

By: Brock Ferguson

Case Study, Marketing, Real Estate

04/05/2023

Multi-Touch Attribution: From Traditional Models to Deep Learning Approaches

By: Jacob Zweig

Technical, Marketing, Multi-Touch Attribution

03/22/2023

How to Use Marketing Mix Modeling to Optimize Your Marketing Strategy

By: James Townend

Technical, Marketing, Marketing Mix Modeling

09/28/2016

Introducing Optimail: Email Marketing Powered by Artificial Intelligence

By: Brock Ferguson

News, Machine Learning, Marketing